Ctrl+
Ctrl+ is not just a fashion brand; it's a manifesto for the modern designer. Born from a designer's perspective, our custom mesh wearables are meticulously crafted for DESIGNERS, TECH BROS & TECH SIS – the creative minds who shape the digital world. We believe in empowering these visionaries to take control of their lives, recognizing their innate power as creators who have the ability to make and unmake. With Ctrl+, fashion isn't just worn; it's a statement of creative empowerment.
Service
Brand Strategy, Brand Design, & Visual Marketing Design
Sector
Fashion
Year
2024
Changing the game ain't easy
In the industry of design and technology, there's a void in the fashion landscape for designers, tech enthusiasts, and creatives who find it challenging to discover clothing, fashion, and accessories that mirror their innovative spirit and individuality.
Manifesto
At Ctrl+, we aim to give designers and tech lovers clothing that shows their creative spirit.
Our custom mesh wearables are made for the people who shape the digital world. We want to help them take control of their lives and express their power as creators.
With Ctrl+, fashion is more than just clothes; it's a way to show your creativity.
What Ctrl+ is here to solve, and the spark to what I created
Ctrl+ emerges as the answer, providing a haven for those who shape the digital realm. The brand understands the unique needs of this dynamic community and addresses the void with custom mesh wearables. Each piece is a testament to precision and creativity, empowering individuals to not only wear fashion but embody it as a form of self-expression.
Ctrl+ offers a personalized journey, allowing designers and tech enthusiasts to make a distinctive statement that aligns seamlessly with their creative prowess and unique identity.
The colours that define dark mode and light mode
Black and white are not just colours; they represent the duality of light and dark, akin to the "dark mode" and "light mode" in the digital world.
Black symbolizes sophistication, power, and mystery, while;
White signifies simplicity, clarity, and purity.
Together, they create a balanced palette that resonates deeply with designers and tech enthusiasts who live and breathe in a world of contrast and balance.
By choosing black and white, Ctrl+ mirrors the digital world's dark and light modes, offering a personalized journey.
These colours symbolize the balance between sophistication and simplicity, power and clarity. They allow designers and tech enthusiasts to make a distinctive statement that aligns seamlessly with their creative prowess and unique identity.
The font speaks
The choice of Clash Grotesk Display as the typeface for Ctrl+ is a deliberate and thoughtful decision based on its striking visual appeal and balanced design. The eye-catching nature of Clash Grotesk Display immediately captures attention, aligning with the brand's desire to stand out in the dynamic worlds of design and technology.
The 'design trick' of Clash Grotesk Display strikes a perfect balance, it is attention-grabbing without being overwhelming.
From a psychological standpoint, Clash Grotesk Display communicates a sense of modernity, creativity, and dynamism. The stroke contrast in the letterforms adds a touch of energy and excitement, resonating well with the innovative spirit of designers, tech enthusiasts, and creatives associated with Ctrl+. The optically monolinear strokes in Clash Grotesk further contribute to a clean and contemporary aesthetic, reflecting the brand's commitment to precision and sophistication in its visual identity. Overall, Clash Grotesk Display is more than just a typeface choice; it becomes a visual language that speaks to the bold, creative, and dynamic essence of Ctrl+.
These fonts are licensed under the Open Font License.
You can use them in your products & projects – print or digital, commercial or otherwise.
Manifesto Declared
Ctrl+ emerges as a beacon in the fashion landscape, where Clash Grotesk Display becomes more than a typeface, it's a visual language that echoes the brand's bold and dynamic identity.
The eye-catching and balanced design paired with the font not only captures attention but establishes a cohesive and sophisticated brand presence.
The result is a visual identity that resonates with designers, tech enthusiasts, and creatives, empowering them to make a distinctive statement with personalized, designer-crafted fashion.
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