FIRS/ICPC Joint Task Force
The FIRS / ICPC Joint Task Force brand identity brings together Nigeria’s premier tax authority and anti-corruption commission under a unified design system. By articulating shared values of integrity, transparency, and collaboration, the visual identity reinforces the Task Force’s mission to uncover financial crime and ensure fair revenue collection. The outcome is a cohesive brand toolkit, logo, colour palette, typography, imagery guidelines, and messaging, that positions the partnership as a powerful, trust-inspiring deterrent against corruption and tax evasion.
Service
Brand Strategy & Design (Partner), Brand Guide, & Visual Marketing Design
Sector
Government Agencies
Year
2025
Fragmented Brand Presence, Weak Public Recognition
Prior to collaboration, FIRS and ICPC operated under distinct visual systems, which diluted public awareness of their joint anti-fraud efforts.
Without a shared identity, communications lacked cohesion, undermining the perceived strength of their new task force and limiting its deterrent impact on tax evaders and corrupt actors
Forge a Unified, Trust-Inspiring Visual Identity
Develop a brand that clearly communicates the integrated mandate of tax compliance and anti-corruption.
The identity must project authority and transparency, enhance stakeholder confidence, and galvanize public support for reporting financial crime, all while remaining flexible across print, digital, and environmental applications
Strategic Design System & Messaging Framework
• Logo & Iconography: Refined the interlocking “lens” icon to symbolize investigative depth and collaboration.
• Color Palette: Off Red for urgency, Eerie Black for authority, Pure White for transparency.
• Typography: Renner* for modern clarity and institutional gravitas.
• Imagery: Documentary-style and symbolic visuals emphasizing integrity and national progress.
• Messaging: Campaign taglines (“Corruption Dies Here,” “Every Naira Counts”) to drive action.
Each element was crafted to reinforce a cohesive narrative of accountability and empower both agencies to speak with one clear voice
The Colours that Defines Security and Transparency
Off Red (E80800)
A vibrant, commanding hue that conveys urgency and determination, symbolizing the Task Force’s proactive drive to expose and confront financial crime.
Eerie Black (232323)
A deep, authoritative tone that speaks to strength, professionalism, and the unwavering integrity of both agencies.
Pure White (FFFFFF)
A crisp, clean canvas representing transparency and clarity, underscoring the commitment to open, honest governance.
The Typeface fit for Boldness, Rigidity, Security and Transparency
Renner* is a font for the digital age. It's based off of the work of Paul Renner, the designer of Futura and looks similar to Jost.
The choice of Renner* as the brand typeface reflects a deliberate commitment to clarity, structure, and modern professionalism. Inspired by the geometric foundations of early modernist typography, Renner* brings a sense of precision and order that aligns seamlessly with the core values of the Joint Task Force, transparency, integrity, and accountability.
Its clean, legible letterforms ensure that every communication is direct and unambiguous, reinforcing trust and authority in the eyes of the public. Whether used in official documents, digital platforms, or internal reports, Renner* supports the brand’s mission to present information that is both accessible and credible. It is modern yet timeless, a visual representation of a system that is evolving but grounded in strong, ethical foundations.
Elevated Brand Cohesion & Public Engagement
The unified visual identity has since been deployed across official documents, digital dashboards, field-wear insignia, outdoor billboards, and social-media campaigns.
Early feedback indicates improved stakeholder recognition of the Task Force’s efforts and a measurable uptick in e-reported cases of suspected tax evasion, validating the brand’s role in enhancing both visibility and operational impact
MORE PROJECTS
