Hadiza Aliyu's Foundation (HAF)
Hadiza Aliyu’s Foundation (HAF) is a non-governmental organization committed to uplifting lives and creating opportunities for women, children, and persons with disabilities across Nigeria. Founded on the belief that every individual deserves the chance to thrive, HAF focuses on empowerment through education, healthcare, skills development, and social inclusion. By addressing barriers that limit potential, the Foundation builds pathways to independence and dignity for vulnerable groups. HAF stands as a symbol of hope, compassion, and progress, a community-driven force fostering inclusion, equity, and resilience. Through partnerships, advocacy, and hands-on initiatives, the Foundation continues to touch lives, inspire change, and create lasting social impact.
Service
Logo Design, Brand Design, Brand Guide, & Visual Marketing Designs
Sector
NGO/Foundation
Year
2025
The Problem at Hand
Hadiza Aliyu’s Foundation (HAF), a non-profit organization dedicated to empowering women, children, and persons with disabilities, faced a growing challenge as it expanded its reach across Nigeria. Despite its strong impact within communities, the foundation lacked a cohesive and modern visual identity that could clearly communicate its mission and values to partners, donors, and the public.
The absence of a defined brand system made it difficult for HAF to establish credibility, maintain consistency across platforms, and emotionally connect with its diverse audience. Its existing materials did not fully express the hope, inclusion, and empowerment that lie at the heart of its mission.
Through the HAF Refresh 2025 initiative, the foundation sought not just a new logo, but a unified brand identity that would reflect its compassion, professionalism, and commitment to social transformation. The goal was to create a visual system that builds trust, amplifies its voice, and helps the foundation communicate its purpose with clarity and impact across all touchpoints.
What They Hope to Achieve
Hadiza Aliyu’s Foundation (HAF) exists to inspire hope, empower potential, and champion inclusion for women, children, and persons with disabilities. We believe that true progress begins when every individual is seen, heard, and given the opportunity to thrive.
The HAF brand stands as a symbol of compassion in action, a voice for equity, a hand of empowerment, and a bridge toward a brighter, more inclusive future. Through their programs, partnerships, and advocacy, we turn empathy into impact and possibilities into progress.
HAF is more than a foundation, it’s a movement built on unity, trust, and the unwavering belief that together, we can build a world where everyone belongs.
A Hopeful Solution
To address the challenge, the new identity for Hadiza Aliyu’s Foundation (HAF) was designed to communicate unity, inclusion, and compassion in a clear and modern way. The logo concept was inspired by real human connections, individuals supporting and uplifting one another, which directly ties back to the Foundation’s mission to empower women, children, and persons with disabilities.
The geometric “H” serves as both the Foundation’s initial and a symbolic representation of strength and advocacy. Within it, the negative space forms a pathway, reminiscent of a doorway, a welcoming space that signifies hope, accessibility, and support. The two circular forms above the H represent people coming together, symbolizing community, care, and shared humanity.
This concept was visually influenced by moments of empathy and connection, people holding hands, embracing, or offering support, as shown in the inspiration imagery. The result is a bold yet compassionate identity that reflects HAF’s credibility, emotional warmth, and forward-thinking vision. The supporting colour palette and typography system reinforce this message with clarity, trust, and optimism, giving the Foundation a cohesive voice that connects authentically with its audience.
The Pathway Hues to Hope
The HAF colour palette embodies the heart of the Foundation, vibrant, inclusive, and full of life.
Penn Blue, Pumpkin and Selective Yellow while balancing it all out with PURE WHITE, together create a dynamic harmony that reflects hope, trust, a sense of community, compassion, and forward movement. The combination bridges trust and energy, blending the calm assurance of purpose with the warmth of human connection.
These colours speak to HAF’s mission of empowering women, children, and persons with disabilities, a brand that uplifts, unites, and inspires change within every community it touches.
Writing Hopefully
Norm delivers a bold and balanced feel, with some quirky ligatures, projecting confidence, modernity, clarity, and a bit of playfulness for the children, which is a perfect fit for the logo and headings of the foundation’s identity, reinforcing HAF's commitment to strength and unity.
Meanwhile, DM Sans offers a clean, geometric sans-serif style with excellent readability even at smaller sizes, making it ideal for body text where inclusive communication, accessibility and clarity matter most. Together, these typefaces create a balanced typographic system: Norm sets the tone and presence, DM Sans carries the story in a friendly, human-centered way.
Hope at Last
The new identity for Hadiza Aliyu’s Foundation (HAF) successfully bridges the gap between compassion and credibility, creating a visual language that embodies hope, unity, and empowerment. The new logo and brand system strengthened the Foundation’s visibility and emotional resonance, giving it a modern and human-centered presence across all communication touchpoints.
By combining symbolic design with purposeful colour, typography, and messaging, the identity now communicates HAF’s mission with clarity and impact, inspiring trust among partners, motivating donors, and fostering pride within the communities it serves. The result is a cohesive brand that not only looks unified but also feels alive with the heart and purpose of the organization.
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