Styles by Dinma
Styles by Dinma is a dynamic and vibrant fashion label hailing from the heart of Lagos State, Nigeria. Catering to the fashion-forward tastes of young women aged 18-35, the brand is a testament to affordable sophistication and an unwavering commitment to empowering individuals through stylish expression. With a keen eye on redefining Nigerian and African fashion, Styles by Dinma aspires to elevate local aesthetics to a global platform, celebrating beauty and boldness in every garment.
Service
Brand Strategy, Brand Design, & Visual Marketing Design
Sector
Fashion
Year
2024
The Challenge the Brand Faces
In a world where fashion often comes with a hefty price tag, young women find themselves navigating a landscape that lacks affordability without compromising on style.
Limited options for clothing that authentically represents Nigerian and African fashion further exacerbate this challenge, leaving a gap for a brand that harmonizes elegance, accessibility, and cultural pride.
Brand Goals
Styles by Dinma aims to redefine Nigerian and African fashion by providing young women with affordable yet sophisticated clothing that authentically represents their cultural heritage.
Our goal is to bridge the gap in the fashion industry by offering elegant, accessible, and culturally proud designs. We aspire to elevate local aesthetics to a global platform, celebrating the beauty and boldness of Nigerian and African styles in every garment we create.
Through our commitment to empowering individuals and our focus on stylish expression, we strive to become a beacon of affordable sophistication in the fashion world.
How the brand's goal guided me
Styles by Dinma steps in as the solution, providing a haven for the fashion-conscious woman seeking a blend of affordability and style.
Through a meticulously curated collection, the brand redefines the fashion narrative, offering a gateway to chic, contemporary pieces that empower without breaking the bank.
Styles by Dinma introduces a fresh perspective, marrying elegance with affordability and showcasing the beauty of Nigerian and African styles to a global audience, and its brand/visual identity was structured to represent all of these.
Why the Colours was Chosen
Styles by Dinma brand colour palettes and how they define the brand and appeal to its target audience.
#620A27 (Chocolate Cosmos):
Psychological Associations:
Richness and Sophistication.
Warmth and Comfort.
Earthiness.
Appeal to Target Audience:
Empowerment and Sophistication.
Cultural Identity.
Exclusivity.
#FAAB99 (Pastel Melon):
Psychological Associations:
Femininity and Softness.
Playfulness and Youthfulness.
Freshness and Positivity.
Appeal to Target Audience:
Youthful Elegance.
Inclusivity.
Fashion Forward.
Together, the combination of Chocolate Cosmos and Pastel Melon creates a visually appealing and emotionally resonant palette that speaks to empowerment, sophistication, cultural identity, and the youthful spirit of Styles by Dinma's target audience.
Why we went with the Different Typefaces (Fonts)
In Styles by Dinma's design project, the Agne and Cabinet Grotesk fonts were picked for a good reason.
Agne gives the logo a mix of heritage, tradition and modern strength, showing off Styles by Dinma's fashion design skills and professionalism.
Meanwhile;
Cabinet Grotesk, a sans-serif- grotesque font, is used as the secondary text, focusing on being clear and precise, making sure information is easily understood.
Together, these fonts create a look for Styles by Dinma that blends tradition, sophistication, class, modern style, strength, and clear communication, befitting a brand like Styles by Dinma.
These fonts are licensed under the Open Font License.
You can use them in your products & projects – print or digital, commercial or otherwise.
What was Achieved
The culmination of Styles by Dinma's vision is a revolution in the fashion industry. The brand emerges as a beacon of empowerment, successfully bridging the gap between affordability and style.
Women aged 18-35 not only find a diverse array of trendy clothing and accessories but also a sense of identity and pride in embracing Nigerian and African fashion on a global scale.
Styles by Dinma stands not just as a brand but as a catalyst for change, redefining standards and leaving an indelible mark on the world of fashion.
MORE PROJECTS
