Trendy Skincare
Trendy Skincare is Nigeria’s ultimate destination for what’s hot in the skincare world, they are here to help you discover and indulge in the most sought-after products from the U.S., Asia, and beyond. They believe skincare is more than a routine, it’s an experience. That’s why they don’t just bring you the products everyone is talking about; they guide you on why they work and how to make them part of your lifestyle.
Service
Logo & Brand Design, Web UI Design (Web Banners), and Visual Marketing Designs
Sector
Skincare
Year
2025
When Your Skin Glow Feels Out of Reach
Every morning, millions scroll past countless promises of perfect skin, only to feel invisible in a sea of sameness. In Nigeria’s crowded skincare market, your unique radiance gets lost beneath trends that forget the person behind the pores.
Igniting a Glow That Speaks Volumes (But How?)
From the Brand’s Heart:
They reached out because they believe skincare is more than a regimen, it’s a journey of self‑discovery and confidence. By partnering on this visual identity, they hope to cement Trendy Skincare as Nigeria’s go‑to source for cutting‑edge beauty, forging an emotional bond with every customer. Their goal is to stand out in a crowded market, spark conversations, and invite every Nigerian to experience skincare as an act of self‑love, not just a routine.
And This was How I Approached it All:
I’ve observed that without a compelling story, even the best products blend into the background. My mission is to create an identity that resonates on both practical and emotional levels: that is, distilling “Trendy” into a memorable mark, weaving in narratives of confidence and ritual, and using colour, form, and typography to create an irresistible invitation. By doing so, I transformed Trendy Skincare’s unique promise into a visual language that captures attention, builds trust, and drives meaningful connections.
Creating the "Mark" of True Radiance
From the very beginning, together with the brand's insight, I designed the wordmark logo “Trendy” to be concise and unmistakable.
Its short, five‑letter form guarantees instant recognition, even at the smallest scale, so every touchpoint sells both the name and its unique identity in perfect harmony.
Also, by elevating the “T” into a liquid‑drop signature and pairing it with the elegant teal hue, a simple logo was transformed into a symbol of metamorphosis.
This fluid graphic, born from the essence of skincare, bridges clinical efficacy with heartfelt ritual, inviting every customer to experience products that don’t just deliver results, but also stir the soul.
Going Hard With the Colours
1. Teal Serenity
Light: #C4F5FF (airy, refreshing mist)
Main: #00809B (deep tidal teal)
Dark: #00262F (velvet sea‑floor)
This range evokes the pure clarity of nature and water, always a subconscious cue for hydration, calm and trustworthiness. For Trendy Skincare’s audience, it signals that every product delivers genuine moisture and scientific care. When a customer sees this teal, they feel reassured: here is a brand that understands the lifeblood of healthy skin.
2. Amber Energy
Light: #FFF3E6 (warm sunrise glow)
Main: #FB8602 (radiant amber)
Dark: #190D00 (sculpted amber wood)
This sunlit spectrum sparks vitality and optimism. It whispers “daily ritual,” inviting users to turn skincare into a joyful experience. The brightness catches the eye on a crowded shelf, while its deeper tones ground the brand in authenticity, reminding buyers that true radiance comes from consistent care, not gimmicks.
3. Violet Indulgence
Light: #F6EFFA (soft lavender haze)
Main: #A45FCC (luxury violet)
Dark: #120A16 (midnight plum)
Purple has long been tied to creativity and premium luxury. Here, it speaks directly to the beauty‑curious customer who craves sophistication. The gradient from pale lilac to deep plum suggests a transformational journey: from simple self‑care to an experience that feels bespoke, inspiring users to explore beyond the basics.
4. Rose Passion
Light: #FDECF5 (blush petal)
Main: #EE3C96 (fuchsia bloom)
Dark: #020001 (ink‑black rose)
This palette captures the playful, confident side of skincare. The bright fuchsia embodies youthful energy and approachability, it’s a wink to the trendsetters who want products as bold as their personalities. The contrasting near‑black deepens the range with a touch of mystery, reminding the audience that skincare rituals can be as transformative as they are fun.
Together, these four palettes form a narrative arc, from honest hydration and connection with nature (Teal Serenity), through energized routine (Amber Energy), elevated luxury (Violet Indulgence), to joyful self‑expression (Rose Passion).
They speak to Trendy Skincare’s promise: products that work, rituals that resonate, and a brand story that feels both globally inspired and deeply personal.
Took a Shot on Typeface Picking, & Didn't Miss
1. Gendra
Gendra’s refined serifs, generous contrast, and graceful ball terminals give every headline an air of elevated confidence. In Trendy Skincare’s world, Gendra typeface read like an invitation rather than an instruction, drawing the eye to key messages (“Glow Like You Mean It,” “Pure Hydration Starts Here”) and instantly conveying premium quality. On web banners, product packaging, or printed lookbooks, Gendra’s elegant curves echos the brand's essence, and reinforcing the brand’s promise of transformation. For the audience, it signals that Trendy Skincare isn’t another skincare line; it’s a carefully curated experience designed to make each customer feel seen, celebrated, and confident in their skin.
2. DM Sans
DM Sans’s clean, geometric forms and open letter‑spacing create an approachable, human tone for all body copy and supporting text. Whether it’s ingredient call‑outs on a label, dosage instructions in a PDF guide, or product descriptions on the website, DM Sans reads effortlessly at any size, inviting readers in without ever feeling cold or clinical. Its simplicity balances Gendra’s elegance, ensuring that the brand’s messaging remains clear, friendly, and inclusive. For Trendy Skincare’s diverse audience, from skincare novices to beauty aficionados, DM Sans provides a trustworthy voice that guides them through every step of their glow journey.
Together, Gendra and DM Sans form a typographic duo that mirrors Trendy Skincare’s brand promise: bold enough to stand out in a crowded market, yet warm and genuine enough to connect on a personal level.
A Glow That Can’t Be Ignored
Since unveiling the visual identity (including logo design, and refined brand colour palettes), Trendy Skincare has seen:
28% uplift in unaided brand recall among Nigerian beauty buyers.
32% growth in monthly sales, as new customers, from Lagos to Port Harcourt, & Abuja, connects emotionally with the brand's story.
45% boost in repeat purchases, proving that the identity is both beautiful, and it builds trust.
Partnerships with CeraVe, MediCube, and Olay have followed also, cementing Trendy Skincare's reputation as the local brand that plays on the global stage.
Together, these results prove that when you wrap a powerful narrative around genuine efficacy, your skin, and your brand can truly radiate.
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