Flipbook
Flipbook is an educational brand aimed at making learning fun and interesting for the young generation (Gen-Z).
Service
Brand Strategy, Brand Design, & Visual Marketing Designs
Sector
EdTech
Year
2023
What awaits me
The challenge of creating a logo and visual identity that resonates with the brand's mission of making learning fun and accessible for young generations.
The brand was also in need of a versatile and timeless logo that was attractive and recognizable to its target audience.
The project's goal
The goal of this project is to design a brand and logo that will accurately represent Flipbook as a fun and educational platform for Gen-z, while also promoting its unique features of seamless access to educational books, book rentals, social connections, and collaborative book writing and publishing. The brand and logo should appeal to the target audience and create a lasting impression that reinforces the brand's mission and values.
Problem-Solving
As a solution, I had to craft a modern, minimalist and playful logo that incorporates the concept of learning and collaboration and design a brand identity that conveys the fun and accessibility of Flipbook's services.
Let's talk briefly on the brand's colours
Flipbook's brand colors have been thoughtfully chosen to create a vibrant and engaging visual identity that appeals to Gen-Z:
Purple Heart (#5D19C2): This bold, energetic purple represents creativity, imagination, and wisdom. It embodies Flipbook's mission to make learning fun and stimulating, encouraging young minds to explore and innovate.
Mountain Meadow (#78BDC4): This refreshing, calm teal signifies growth, harmony, and balance. It highlights the brand's commitment to providing seamless access to educational resources and fostering a supportive learning environment.
Pure White (#FFFFFF): White symbolizes clarity, simplicity, and new beginnings. It reflects the brand's dedication to making education accessible and straightforward, creating a clean and inviting space for learning.
Deep Black (#000000): Black adds a touch of sophistication, power, and elegance. It balances the playful elements with a sense of seriousness and reliability, ensuring the brand is perceived as both fun and credible.
Together, these colors create a dynamic and appealing identity that resonates with Flipbook's target audience. They convey a sense of excitement and reliability, making learning an enjoyable and enriching experience for the young generation.
Spline, the right Typeface for Flipbook
The Spline typeface, with its modern and playful curves, perfectly captures the essence of Flipbook.
Designed to be both approachable and professional, Spline adds a touch of creativity that resonates with Gen-Z's love for fun and engaging experiences. Its clean lines and balanced forms ensure readability and versatility, making it ideal for an educational platform.
Using Spline for Flipbook's visual identity communicates a sense of innovation and accessibility. It reflects the brand's mission to make learning enjoyable and effortless. The font's contemporary style appeals to young audiences, reinforcing Flipbook as a platform where education meets fun.
Spline's friendly yet sophisticated appearance ensures the brand is both memorable and relatable, creating a lasting impression that aligns with Flipbook's values and goals.
The proud moment
With this brand and logo, Flipbook stands out as a vibrant and trustworthy platform for young learners. It communicates the brand's commitment to making learning enjoyable and emphasizes the convenience of its services.
The design captures the attention of the target audience, establishing a strong brand presence and fostering a deep connection with its users.
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