Pixelway
Introducing Pixelway®: a digital photography brand that uses AI to transform your images with stunning effects and enhancements. Whether you want to add some sparkle, glitch, VFX, neon or overall look and feel to your photos, Pixelway® has you covered.
Service
Visual Identity Designer
Sector
Tech & AI
Year
2023
The Challenge the Brand Faces
Tasked with designing a visually captivating and cohesive logo and visual identity and web design for Pixelway®, a digital photography brand that utilizes AI to enhance images with stunning effects, catering to users' diverse preferences.
The project's goal
The goal is to create a futuristic, enhanced, creative, and AI-powered Visual identity that aligns with the core values and offerings of Pixelway®.
The logo, colour palette, typography, catchphrases, and visuals alongside the website should effectively communicate the brand's ability to transform photos and capture the attention of target users.
The solution I gave
Developing a logo and visual identity design that encapsulates the essence of Pixelway®, by carefully selecting a captivating logomark, designing a complementary colour palette, choosing appropriate typography, crafting engaging catchphrases, and curating visually appealing graphics, I created a consistent and enticing visual identity that reflects the brand's technological prowess, creativity, and ability to enhance photographs using AI.
The resulting design should establish Pixelway® as a leading digital photography brand that offers users a wide range of stunning effects and enhancements for their images.
Let's talk briefly on the brand's colours
Colour plays a crucial role in Pixelway's visual identity.
With it, Pixelway establishes its brand expression and personality through the following colours; Rich Black, Electric Violet, Electric Purple, Thistle and White Pointer. These are the core parts of the colour palette.
Together they help maintain brand consistency and combine for the ideal contrast while appealing to its target audience and adding vibrance to their brand values.
Why this particular typeface (font)
Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage.
Mona-Sans is one of the newcomers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre. This sans serif font conveys simplicity, minimalism and purity.
These fonts are licensed under the Open Font License. You can use them in your products & projects – print or digital, commercial or otherwise.
The proud moment
After 5 weeks of design and development work, the visual identity and website were launched, and the results have been impressive.
The audience is pleased with the look as it appeals well to them while speaking for the brand at the same time.
Also, user engagement has increased by 30%, with an average of 15% more time spent on the web by users. Additionally, the team has reported a 20% increase in premium subscribing users and a 25% increase in revenue.
MORE PROJECTS
